A brand's intellectual property - including the brand's name, itself - can be be extremely valuable. In cases where the look and feel of a logo or even the words used in the name of one brand are too similar to those used by another, a dispute can arise. Disputes can be expensive, wasting a lot of a brand's time and resources. This is why it is important to protect a brand's intellectual property through all available legal devices, such as trademark protection.
Trademarks are important to Manhattan businesses, because trademarks are a key part of how companies present themselves to the world. A unique trademark helps potential customers distinguish a company from the rest of the field. This is why companies will fight to keep their trademarks and fight to prevent others from using the same or confusingly similar marks. These worthwhile fights can be a lot more complex than some businesses bargain for. The owner of one professional hockey team has discovered this.
As previously mentioned, a business's brand in everything. It is what connects the business to the general public and what really helps the company flourish. Any damage caused to a business's brand could harm their reputation and even the ability for it to remain in business. Because of this, businesses in New York and elsewhere should take steps to protect their brand by protecting their intellectual property.
Much like a person can have a specific branding, the details that make them who they are, a business has the same branding. The name, a trademark, advertising and any other defining factors make a business. These details link the business to the public, and this is what makes a business thrive. Thus, when another business encroaches on these details, this can cause public confusion and harm to the business. Protecting intellectual property is important, especially when other companies in the industry put it at risk.
What rights does a trade secret holder have when their trade secret has been misappropriated? Depending on the specific circumstances, a Manhattan business owner may be able to seek a remedy in the New York state court system. A Manhattan business owner may also be able to seek a remedy in federal court. This is because of the enactment of the Defend Trade Secrets Act of 2016. This law came into effect in May of last year.
Last week on our New York business litigation blog, we reviewed the case of a decades-old work of art whose ownership has been challenged in court. The high-profile intellectual property dispute served to illustrate important legal principles for our Manhattan readers. But some may be left wondering: is protection of intellectual property really something that your average artist or creative individual, who may be struggling just to get by, needs to worry about?
A complex lawsuit was filed last week in federal court in Manhattan. The suit stems from from an intellectual property dispute involving a work of art that lies at the center of a challenging set of legal circumstances.
Huge numbers of books, websites, musical pieces, promotional materials, performances, computer software and more are protected by the copyright laws of the United States. Many New York businesses have such works that they may wish to protect with copyright protection. But what is copyright protection?
Trademark law is one area of intellectual property law that involves huge numbers of people and companies. Not every Manhattan business person has a patent or a copyright, but many do have a trademark that represents their business in the eye of the public and that they wish to defend vigorously. Our readers should familiarize themselves with an introduction to trademark law.
It seems like people in New York these days have a myriad of ways in which to capture their artwork. Gone are the days when paintings were made on blank canvases and photographs were taken with film and later developed. Digital photos these days can be taken with a smartphone and shared on a variety of platforms. However, this could lead to legal issues, as one recent case shows.